Due to significant price increases in the category, volume sales of juice are expected to slow and even decline over the forecast period. Consumers are expected to become even more conscious of unit prices as their disposable incomes come under pressure from the rising cost of living in the country and around many countries in the world since the pandemic and the war in Ukraine.
Consumers will seek added value in their packaged foods and drinks in a bid to find products that have added health benefits, specific health-boosting ingredients, or other benefits that provide them with value for money. More companies will begin to focus on special ingredients, such as natural vitamins and minerals, shifting consumer preference to more natural categories.
After a strong on-trade decline in 2020 due to the mandatory closure of foodservice establishments, the market began to recover in 2021 with the reopening of restaurants, bars, and hotels. By 2022, sales returned to pre-pandemic levels, with steady positive growth seen across the category.
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Understand the latest market trends and future growth opportunities for the Juice industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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