Juice drinks that are based on a mixture of bottled water and juice is an emerging new trend that is set to perform well over the forecast period. Such products are low calorie and marketed as low-calorie flavoured water.
The number of juice bars in Greece is rapidly growing since the healthy living trend is creating lucrative opportunities for outlets offering healthy snacks and drinks. The increase in their penetration alongside the introduction of juice bar corners in fast food chains and bakeries poses an obstacle to growth for the recovery of on-trade juice sales.
Given that not from concentrate 100% juice has not yet reached maturity and that it is attracting a notable amount of investment from manufacturers, the category is set to be the best performer over the forecast period. The category will benefit from an increase in product variety and availability, with the healthy living trend creating room for growth.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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