Overall juice is projected to maintain growth in off-trade volume and current value terms in the forecast period. The health trend accelerated as a result of the pandemic, and this is only expected to strengthen over the course of the forecast period, which will lead to different performances across categories.
Meanwhile, the reopening of on-trade and consumers spending more time outside of the home will support demand in foodservice, with on-trade sales expected to see growth throughout the forecast period. A particularly strong rise is expected in 2023, as sales continue their rebound from the pandemic-driven decline in 2020, with sales set to reach the pre-pandemic (2019) level in 2024.
In terms of cross-category diversification, more juice players which offer product variants with lower juice content are investing in the launch of new carbonated products.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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