Organic juice drinks will continue to be one of the most dynamic areas within juice over the forecast period, as juices with a relatively low concentration of juice but high-quality ingredients, and often functionality, are launched in the market. Lemon Perfect, a new brand with zero sugar and a very low calorie count, that is claimed to contain hydrating electrolytes and essential antioxidants, shows the popularity of lightly flavoured juices that use high-quality ingredients.
On-trade growth has returned for not from concentrate 100% juice in current value terms, and this is set to continue, reflecting the resurgence of juice bars specialising in organic, cold-pressed and other made-to-order juices. These juice bars will continue to specialise in niche, high-end products, which will push growth in unit prices and on-trade value sales of not from concentrate 100% juice.
Florida orange production has been on the decline due to the onset of a greening disease, which causes the orange trees to bear fruit that are smaller and lower in sugar. The outbreak has caused some Florida farmers to advocate for the FDA to lower its sugar content standards for juice.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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