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Learn moreDec 2020
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The juice category saw consistent volume decline in both channels for most of the review period. The category’s story resembled that of carbonates.
Although juice drinks has remained the largest category within juice in off-trade volume terms in 2020, it has seen the slowest increase in off-trade volume sales in 2020. Whilst juice drinks struggled to achieve growth during most of the review period because of the high sugar content of these products, reduced sugar options have not seemed to be the answer to consumers’ concerns.
The Coca-Cola Co has maintained its lead in juice in off-trade value terms in 2020, although it has seen a slight share decline due to the falling shares of its two leading brands, Simply and Minute Maid. Although they are present across several juice categories, these brands both have a strong presence in juice drinks, which has seen the slowest rates of growth in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in USA market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.