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Country Report

Juice in

Juice in the US

30 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Searching for a new balance

Like many other soft drink areas in recent years, juice has struggled to overcome challenges associated with high sugar content. While consumers remain consciously aware of the health benefits juice and its fruit parts can offer, consumers increasingly realise that not all juices are created equal.

Label scrutiny

US consumers continue to scrutinise food and beverage labels ever more closely. Despite an onslaught of lucrative seals and certifications printed proudly on the front side of packaging, a growing number of consumers are taking time to analyse nutritional ingredients on the back of bottles, particularly to gauge sugar content.

A flavour paradox

The flavour of juice in the US is being pulled in two directions. On the one hand, young consumers have shown a predisposition for exotic and unique flavours.

COMPETITIVE LANDSCAPE

Sun setting on coconut water craze

Following a decade of double and triple digit growth, endless headlines, and rampant product innovation, coconut water is fading from the limelight as the trendiest beverage in the US. The fact that coconut water was positioned as the ultimate healthy soft drink allowed it to sidestep the woes of other juices.

Trend towards non-alcohol cocktails

In early 2017, Ocean Spray Cranberries, the third largest juice company in the US in value terms, launched Mocktails. Juice based and inspired by alcoholic drinks like the Bellini and sangria, Mocktails play an interesting role, with many millennials proudly moderating or abstaining from alcohol consumption.

Private label premium push

Despite the long held perception of private label products in the US as being value oriented economy offerings, in 2017, private label juices saw above average unit price growth. This comes as store owners look to capitalise on rising demand for raw juice, which many traditional consumer packaged goods companies struggle to offer for logistical reasons.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in USA?
What are the major brands in USA?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in the US - Category analysis

HEADLINES

PROSPECTS

Searching for a new balance

Label scrutiny

A flavour paradox

COMPETITIVE LANDSCAPE

Sun setting on coconut water craze

Trend towards non-alcohol cocktails

Private label premium push

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Conflicting consumer trends create opportunities

Sugar increasingly turns sour for US consumers

Giants continue to lose sales share

Coca-Cola and Pepsi diversify beyond sparkling

Bottled water to carry soft drinks over coming years

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Searching for a new balance

Label scrutiny

A flavour paradox

COMPETITIVE LANDSCAPE

Sun setting on coconut water craze

Trend towards non-alcohol cocktails

Private label premium push

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Juice in the US - Category analysis

HEADLINES

PROSPECTS

Searching for a new balance

Label scrutiny

A flavour paradox

COMPETITIVE LANDSCAPE

Sun setting on coconut water craze

Trend towards non-alcohol cocktails

Private label premium push

CATEGORY DATA

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Conflicting consumer trends create opportunities

Sugar increasingly turns sour for US consumers

Giants continue to lose sales share

Coca-Cola and Pepsi diversify beyond sparkling

Bottled water to carry soft drinks over coming years

MARKET DATA

APPENDIX

Fountain sales in the US

SOURCES

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