Juice in the US

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Juice industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Juice industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Juice in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Juice in USA?
  • To what extent are health considerations impacting consumption of Juice in USA?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in USA?
  • Which are the leading brands in Juice in USA?
  • What potential exists for multinational or domestic soft drinks companies to expand in USA?
  • How are products distributed in Juice in USA?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Juice in the US - Category analysis

KEY DATA FINDINGS

100% juice returns to volume decline but juice drinks continues growing
Organic certification and functionality contribute to success
Coconut water sees a turnaround
Organic juices will continue to grow
Juice bars will see a recovery in forecast period
PepsiCo’s sale of Tropicana represents a major shake-up in the juice category
Table 1 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 2 Off-trade Sales of Juice by Category: Value 2016-2021
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Soft Drinks in the US - Industry Overview

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2018-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2018-2026
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in the US

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Juice

    • Not from Concentrate 100% Juice
    • Reconstituted 100% Juice
  • Juice Drinks (up to 24% Juice)
  • Nectars (25-99% Juice)
  • Coconut and Other Plant Waters

Juice

This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.

See All of Our Definitions
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This report originates from Passport, our Juice research and analysis database.

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