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Country Report

Juice in

Juice in the US

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers look for immune support, but total volume decline continues

The juice category saw consistent volume decline in both channels for most of the review period. The category’s story resembled that of carbonates.

100% juice performs well due to its healthy perception

Although juice drinks has remained the largest category within juice in off-trade volume terms in 2020, it has seen the slowest increase in off-trade volume sales in 2020. Whilst juice drinks struggled to achieve growth during most of the review period because of the high sugar content of these products, reduced sugar options have not seemed to be the answer to consumers’ concerns.

Company performances depend on category presence

The Coca-Cola Co has maintained its lead in juice in off-trade value terms in 2020, although it has seen a slight share decline due to the falling shares of its two leading brands, Simply and Minute Maid. Although they are present across several juice categories, these brands both have a strong presence in juice drinks, which has seen the slowest rates of growth in 2020.

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Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in USA?
What are the major brands in USA?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers look for immune support, but total volume decline continues

100% juice performs well due to its healthy perception

Company performances depend on category presence

RECOVERY AND OPPORTUNITIES

Consumers’ desire for immunity will continue to drive growth for juice

As the pandemic subsides, sugar concerns will begin to affect sales once again

Juice stands to benefit from concerns about digestive health

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Juice in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers look for immune support, but total volume decline continues

100% juice performs well due to its healthy perception

Company performances depend on category presence

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Juice in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers look for immune support, but total volume decline continues

100% juice performs well due to its healthy perception

Company performances depend on category presence

RECOVERY AND OPPORTUNITIES

Consumers’ desire for immunity will continue to drive growth for juice

As the pandemic subsides, sugar concerns will begin to affect sales once again

Juice stands to benefit from concerns about digestive health

CATEGORY DATA

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in the US

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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