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Country Report

Juice in

Juice in Estonia

23 pages, Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Juice in Estonia is impacted by rising consumer health awareness

The juice category in Estonia has seen consecutive years of volume decline; a trend that is mostly due to juice increasingly being seen as an unhealthy, sugary drink. The discussions surrounding the sugar tax have not yet become concrete actions, so the category has remained untouched by taxation.

Coconut and other plant waters is a dynamic category

Coconut and other plant waters has been seeing dynamic volume and current value growth, as it is a niche category in Estonia, and the interest in such products is growing. Currently, only limited selections are available in supermarkets.

Drastic changes are not expected in juice

Whilst juice is adapting to trends, and there are some categories that are expected to see growth, the general trend in juice in Estonia will remain negative in off-trade volume terms. The category has become mature and per capita consumption is rather high, which reflects in a negative projection for the forecast period in off-trade volume terms, and a static performance in current value terms.

COMPETITIVE LANDSCAPE

Juice is led by local players

The domestic company A Le Coq continued to lead juice in Estonia in off-trade value terms in 2018. The company has the well-known Aura brand, which offers a wide selection of products in various flavours.

Local producers are expected to adapt to trends

Whilst local producers are unable to offer products such as coconut water, they have already started to adapt to health and wellness trends, making efforts to provide new product developments that are considered healthier. This is expected to continue, and healthy product developments and improved ingredients are expected to continue to be seen over the forecast period.

Trends favour niche producers

Since trends in the juice category are not expected to change, producers offering niche products such as cold-pressed juice are likely to attract customers over the forecast period. One such company emerged in 2016 – HeyDay Organic.

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Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Estonia?
What are the major brands in Estonia?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Estonia - Category analysis

HEADLINES

PROSPECTS

Juice in Estonia is impacted by rising consumer health awareness

Coconut and other plant waters is a dynamic category

Drastic changes are not expected in juice

COMPETITIVE LANDSCAPE

Juice is led by local players

Local producers are expected to adapt to trends

Trends favour niche producers

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

The health and wellness trend steers consumers towards bottled water

The feared sugar taxation has not yet been formalised

Large companies maintain their positions

New product developments follow health trends

Soft drinks is expected to continue to see growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

Megatrends

Country Report

Juice in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Juice in Estonia is impacted by rising consumer health awareness

Coconut and other plant waters is a dynamic category

Drastic changes are not expected in juice

COMPETITIVE LANDSCAPE

Juice is led by local players

Local producers are expected to adapt to trends

Trends favour niche producers

Samples

Overview

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Table of Contents

Juice in Estonia - Category analysis

HEADLINES

PROSPECTS

Juice in Estonia is impacted by rising consumer health awareness

Coconut and other plant waters is a dynamic category

Drastic changes are not expected in juice

COMPETITIVE LANDSCAPE

Juice is led by local players

Local producers are expected to adapt to trends

Trends favour niche producers

CATEGORY DATA

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

The health and wellness trend steers consumers towards bottled water

The feared sugar taxation has not yet been formalised

Large companies maintain their positions

New product developments follow health trends

Soft drinks is expected to continue to see growth

MARKET DATA

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