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Country Report

Juice in

Juice in Estonia

22 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Juices with added sugars are expected to be taxed

Juice volumes have been declining in recent years, and this trend is expected to continue. The sugar tax is expected to increase prices and decrease demand for nectars and juice drinks in the coming years.

Sugar debate and health awareness shaping buying habits

Given the discussion regarding the taxing of drinks with added sugar, there has been a focus in the media on the harmful effects of sugar. This has shaped consumers’ attitudes towards natural sugars in juices, with an increasing number of people checking sugar content and looking at how much sugar they are consuming.

A mature and declining category

Juice volumes are expected to stagnate over the forecast period, with declines in nectars and juice drinks. Some consumers are turning to other alternatives instead of juice drinks and nectars, such as bottled water.

COMPETITIVE LANDSCAPE

Domestic producers continue to lead

A Le Coq continued to hold first position in Estonia, with its Aura brand. The second leading brand was Gutta, by Orkla Group, and the third the local brand Põltsamaa, by Põltsamaa Felix AS.

Private label juices losing share

Private label juices are increasingly seen as less desirable by consumers. As quality is often lacking compared to branded juices, private label lost share in 2017.

Innovative new products from small producers

HeyDay Organic is new organic juice company, which started production in October 2016. The company is the first Estonian producer of high pressure cold-pressed juices.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Estonia?
What are the major brands in Estonia?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Estonia - Category analysis

HEADLINES

PROSPECTS

Juices with added sugars are expected to be taxed

Sugar debate and health awareness shaping buying habits

A mature and declining category

COMPETITIVE LANDSCAPE

Domestic producers continue to lead

Private label juices losing share

Innovative new products from small producers

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Sweet soft drinks expected to lose share to bottled water

Tax expected to decrease consumption

Large companies continue leading this mature market

New organic juice company is a good example of the increasing health trend

On-trade growing in line with economic growth and wage growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Juices with added sugars are expected to be taxed

Sugar debate and health awareness shaping buying habits

A mature and declining category

COMPETITIVE LANDSCAPE

Domestic producers continue to lead

Private label juices losing share

Innovative new products from small producers

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Estonia - Category analysis

HEADLINES

PROSPECTS

Juices with added sugars are expected to be taxed

Sugar debate and health awareness shaping buying habits

A mature and declining category

COMPETITIVE LANDSCAPE

Domestic producers continue to lead

Private label juices losing share

Innovative new products from small producers

CATEGORY DATA

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Sweet soft drinks expected to lose share to bottled water

Tax expected to decrease consumption

Large companies continue leading this mature market

New organic juice company is a good example of the increasing health trend

On-trade growing in line with economic growth and wage growth

MARKET DATA

SOURCES

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