As the market is not yet saturated, coconut and other plant waters is expected to see the fastest volume growth over the forecast period. This relatively new category in Estonia will benefit from rising consumer awareness and the healthy profile of these products.
100% juice should record the second-fastest volume growth over the forecast period thanks to the ongoing healthy lifestyle trend which sees Estonians increasingly switching to natural products with less sugar. Not from concentrate 100% juice is also set to register the fastest volume growth in foodservice.
While local producers are unable to offer products such as coconut water, they have already started to adapt to health and wellness trends, making efforts to provide new product developments that are considered healthier. This is expected to continue in the future.
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Understand the latest market trends and future growth opportunities for the Juice industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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