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Learn moreMar 2019
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The juice category in Estonia has seen consecutive years of volume decline; a trend that is mostly due to juice increasingly being seen as an unhealthy, sugary drink. The discussions surrounding the sugar tax have not yet become concrete actions, so the category has remained untouched by taxation.
Coconut and other plant waters has been seeing dynamic volume and current value growth, as it is a niche category in Estonia, and the interest in such products is growing. Currently, only limited selections are available in supermarkets.
Whilst juice is adapting to trends, and there are some categories that are expected to see growth, the general trend in juice in Estonia will remain negative in off-trade volume terms. The category has become mature and per capita consumption is rather high, which reflects in a negative projection for the forecast period in off-trade volume terms, and a static performance in current value terms.
The domestic company A Le Coq continued to lead juice in Estonia in off-trade value terms in 2018. The company has the well-known Aura brand, which offers a wide selection of products in various flavours.
Whilst local producers are unable to offer products such as coconut water, they have already started to adapt to health and wellness trends, making efforts to provide new product developments that are considered healthier. This is expected to continue, and healthy product developments and improved ingredients are expected to continue to be seen over the forecast period.
Since trends in the juice category are not expected to change, producers offering niche products such as cold-pressed juice are likely to attract customers over the forecast period. One such company emerged in 2016 – HeyDay Organic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in Estonia market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.