Juice drinks (up to 24% juice) remains a highly contested category in 2022, with vitamin juice drinks brand C-vitt climbing into the lead during the pandemic. The competitive landscape has become even more challenging in 2022, as existing manufacturers have expanded their offer to include new functional juice drinks to cater to the growing demand for these products.
Domestic manufacturers such as Tipco Foods (Thailand) PCL, Malee Sampran Plc and Doi Kham Food Product Co Ltd continue to dominate sales of 100% juice in 2022. This is attributed to their strong knowledge of the needs and tastes of local consumers, which allows them to regularly launch new products for consumers to try while maintaining a high degree of consumer loyalty.
Coconut and other plant waters saw a steep decline in off-trade volume terms during 2020 and 2021 with consumers having less access to these products during the pandemic, while consumers were also more focused on securing essential goods. Additionally, the lack of tourism also impacted demand.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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