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Country Report

Juice in

Juice in Thailand

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ health-consciousness supports the performance of juice

Juice is expected to record positive off-trade volume growth and value growth at constant 2017 prices over the forecast period, with growth especially strong in coconut and plant waters, as well as reconstituted 100% juice. Consumers’ health-consciousness will remain the key contributor to the performance of juice in the forecast period, as they will switch from categories such as carbonates and RTD tea to juice, which can offer them daily nutrition such as vitamins.

Potential negative impact of the sugar tax

The sugar tax implemented in 2017, which consisted of an ad valorem tax and a tariff for soft drinks with a sugar content of 6g and above per 100ml, will also impact juice quite significantly, as it often contains significant amounts of sugar. With the sugar tax set for revision every two years over 2017-2023, manufacturers will thus focus on reducing the sugar level in juice to avoid having to pass on the tax burden to consumers through unit price increases.

Demand for convenience benefits juice

In 2018, Thailand’s GDP growth is expected to pick up from 2017, to reach 4%, bringing about a corresponding decline in unemployment. With this, more consumers are likely to enjoy increases in disposable incomes, although they may face hectic lifestyles, juggling between tight work agendas and personal time.

COMPETITIVE LANDSCAPE

Coca-Cola (Thailand) maintains its lead in juice

Coca-Cola (Thailand) led juice in off-trade value terms in 2017, owing to its Minute Maid brand being popular amongst consumers, given its affordable price and high quality, as it contains natural orange pulp. During 2017, Coca-Cola launched Minute Maid Vita Kids to target children.

Domestic manufacturers dominate juice

Domestic manufacturers such as Tipco Foods (Thailand), Malee Sampran and Doi Kham Food Product dominated juice in 2017. This can be attributed to their strong knowledge of local consumers, allowing them to launch flavours such as mango and mangosteen, which are highly popular amongst local consumers.

Capitalising on the opportunities in juice

During 2017, local players made moves to strengthen their presence and better capitalise on the opportunities in juice. For instance, Malee Sampran announced a THB60 million investment to expand its presence in premium juice with three key strategies – new packaging design, optimised product portfolio and a 360-degree marketing communication programme.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Thailand?
What are the major brands in Thailand?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Thailand - Category analysis

HEADLINES

PROSPECTS

Consumers’ health-consciousness supports the performance of juice

Potential negative impact of the sugar tax

Demand for convenience benefits juice

COMPETITIVE LANDSCAPE

Coca-Cola (Thailand) maintains its lead in juice

Domestic manufacturers dominate juice

Capitalising on the opportunities in juice

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces challenges in 2017

Consumers’ health-consciousness is the bottom-line growth driver

The competition intensifies in soft drinks

Premiumisation surrounds new product launches in 2017

Soft drinks set to see growth pick up again over the forecast period

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ health-consciousness supports the performance of juice

Potential negative impact of the sugar tax

Demand for convenience benefits juice

COMPETITIVE LANDSCAPE

Coca-Cola (Thailand) maintains its lead in juice

Domestic manufacturers dominate juice

Capitalising on the opportunities in juice

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Thailand - Category analysis

HEADLINES

PROSPECTS

Consumers’ health-consciousness supports the performance of juice

Potential negative impact of the sugar tax

Demand for convenience benefits juice

COMPETITIVE LANDSCAPE

Coca-Cola (Thailand) maintains its lead in juice

Domestic manufacturers dominate juice

Capitalising on the opportunities in juice

CATEGORY DATA

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces challenges in 2017

Consumers’ health-consciousness is the bottom-line growth driver

The competition intensifies in soft drinks

Premiumisation surrounds new product launches in 2017

Soft drinks set to see growth pick up again over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Thailand

Trends

SOURCES

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