At the end of 2022, Korean convenience stores chain emart24 opened its first two outlets in Singapore, and the brand has plans to expand to 300 outlets over the forecast period. Korean convenience store dining experiences have soared in popularity through social media, where consumers in Korea purchase drinks in pouches and pour them into ice cups – this enables the consumer to chill the ambient juice drinks on demand, while allowing retailers to save shelf space in chillers for other products.
Due to the high sugar content in most juices, consumption can be perceived to be indulgent by consumers. Similarly, jelly juice drinks (which classify as Asian speciality drinks in Passport, and are more liquid as opposed to jellies/puddings in snacks) have gained traction in affording an enriched consumption experience.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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