Improved weather conditions are expected to ease pressure on manufacturers affected by shortage of key ingredients such as fruit and water. This will be particularly true for those players based in the Western Cape and negatively impacted by a severe drought.
Manufacturing processes aimed at supplying healthier beverages are expected to be increasingly included in products’ branding. Such ranges will target middle to high LSM consumers, with value being added through functional ingredients.
Coconut and other plant waters recorded the biggest slump in 2018, as the number of local distributors exited. The move was partly driven by declining volume sales due to consumers losing interest in such products.
Manufacturers of juice continued to face challenging conditions in 2018. Declining volume sales were driven by economic constraints, as it affects consumers’ disposable incomes.
Clover continued to lead juice despite facing intensified competition from smaller players such as Henties Juices Cape. The company benefitted from the equity of its portfolio which offers well-known brands such as Clover Krush and Quali Food in not from concentrate 100% juice.
Rhodes Food Group gained momentum during the review period, with its products benefitting from its strong value chain, which includes two fruit farms. Initially involved in the production and distribution of canned food and vegetables, the company was only introduced to soft drinks in 2015 through the acquisition of local fruit juice manufacturer Pacmar, whose portfolio held 100% Wilde and Zing brands.
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This industry report originates from Passport, our Soft Drinks market research database.