Implemented in 2018, the sugar tax targets non-alcoholic beverages, charging 2.1 cents per gram of sugar after the 4g per 100ml threshold is exceeded.
Nectars is expected to return to off-trade volume growth during the forecast period, after several years of decline in the review period. This will be a result of the tightening economic environment, which has been compounded by global inflationary pressures, that juice manufacturers and consumers have been unable to avoid.
The juice category is expected to see moderate to strong growth in the forecast period, based on several key factors. Firstly, while juice undoubtably contains high levels of sugar, consumers continue to recognise the difference between the naturally produced sugars found in juice, and the refined sugars which are generally found in other categories, such as carbonates.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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