Juice faces a broadly positive outlook owing to the continued influence of the health and wellness trend. Healthier options such as 100% juice, and more precisely Reconstituted 100% Juice, will witness strong retail volume growth in the forthcoming years as the most health-conscious seek to reduce sugar consumption.
Juice drinks (containing up to 24% juice) are expected to gain popularity with retail volume and value sales expected to grow in double-digits. The sharp rise in the cost of living experienced in 2022 is likely to continue into 2023, forcing consumer to re-evaluate everyday purchases.
Nectars will see the weakest performance in retail volume terms due to its maturity and saturation caused by so many competing brands. Consumers will be looking for cheaper and affordable options and this is likely to intensify price competition between existing brands as they seek to retain volume share.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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