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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Turkey?
- To what extent are health considerations impacting consumption of Juice in Turkey?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Turkey?
- Which are the leading brands in Juice in Turkey?
- What potential exists for multinational or domestic soft drinks companies to expand in Turkey?
- How are products distributed in Juice in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Turkey - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Production and manufacturing remain uninterrupted, as volume sales increase
100% juice records positive results as consumers reach for healthier options during the outbreak of COVID-19
Coca-Cola Içecek retains its lead as private label gains further ground
RECOVERY AND OPPORTUNITIES
The forecast period records positive total volume growth, boosted by the on-trade
Product developments focus on healthier and natural positionings, as players launch new flavours
The share of private label increases, as e-commerce gains ground
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Soft Drinks in Turkey - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Turkey
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources