Unit prices in juice have risen significantly in Turkey in 2022 and the rate of growth is not expected to slow down in the short-term future. However, anticipated improved economic conditions and rising purchasing power of Turkish consumers mean that demand for juice overall is predicted to increase.
Private label is likely to increase its share over the forecast period. Major retailers, especially discounters, will form agreements with players in juice concentrates, allowing them to purchase concentrates directly.
As the impact of COVID-19 continues to wane juice is set to record a significantly higher forecast period volume CAGR in comparison to its review period CAGR. Reopened and newly-launched foodservice outlets, rising numbers of Turks who are going out to eat and drink, and the recovery of travel and tourism will all support further on-trade growth in terms of volume sales during the forecast period.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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