Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Juice in

Juice in Turkey

Dec 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Production and manufacturing remain uninterrupted, as volume sales increase

The COVID-19 pandemic coincided with the start of the fruit harvesting season in 2020. As such, local governments have made considerable efforts to ensure that local farmers were not affected by the crisis.

100% juice records positive results as consumers reach for healthier options during the outbreak of COVID-19

Due to the outbreak of COVID-19, sales of 100% juice is set to register positive volume and above average double-digit value growth, moving from a decline in volume growth in 2019. This is the result of consumers demanding healthier items, with the health and wellness trend boosted by the outbreak of COVID-19, with consumers keen to remain fit with a healthy immune system.

Coca-Cola Içecek retains its lead as private label gains further ground

Coca-Cola Içecek is set to maintain its strong leading position in juice in 2020, increasing its share through sales of its offering Cappy. This can be attributed to the company’s consistent investment in improving the distribution and marketing of its products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Turkey?
What are the major brands in Turkey?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Juice in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Production and manufacturing remain uninterrupted, as volume sales increase

100% juice records positive results as consumers reach for healthier options during the outbreak of COVID-19

Coca-Cola Içecek retains its lead as private label gains further ground

RECOVERY AND OPPORTUNITIES

The forecast period records positive total volume growth, boosted by the on-trade

Product developments focus on healthier and natural positionings, as players launch new flavours

The share of private label increases, as e-commerce gains ground

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Soft Drinks in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Juice in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Production and manufacturing remain uninterrupted, as volume sales increase

100% juice records positive results as consumers reach for healthier options during the outbreak of COVID-19

Coca-Cola Içecek retains its lead as private label gains further ground

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Juice in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Production and manufacturing remain uninterrupted, as volume sales increase

100% juice records positive results as consumers reach for healthier options during the outbreak of COVID-19

Coca-Cola Içecek retains its lead as private label gains further ground

RECOVERY AND OPPORTUNITIES

The forecast period records positive total volume growth, boosted by the on-trade

Product developments focus on healthier and natural positionings, as players launch new flavours

The share of private label increases, as e-commerce gains ground

CATEGORY DATA

Soft Drinks in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Turkey

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports