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Country Report

Juice in

Juice in Hungary

27 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Juice records stable expansion driven by health trends

The strong growth which started in 2014-2015 continued over 2016-2017, in line with health trends in Hungary. The dynamic performance was supported by stronger purchasing power, and growing consumer optimism, which made volume growth possible despite rising unit prices.

Dynamic expansion continues in not from concentrate 100% juice

Premiumisation drives value sales in juice as in other categories. The demand for premium quality nectars, 100% juice, and especially not from concentrate 100% juice expands in Hungary.

Consumer awareness about sugar continues impacting sales

Increased health awareness results in lower sugar content in beverages affecting soft drinks generally, including juice in Hungary. The most affected category is juice drinks (up to 24% juice), where some of the latest light, zero products overlap with other categories, such as flavoured bottled water or non-cola carbonates.

COMPETITIVE LANDSCAPE

International players remain strong

Key international companies are leaders in Hungarian juice. While Sió-Eckes was the top player in volume terms in 2017, Coca-Cola HBC Hungary Kft held the highest value share.

Private label plays an increasing role

However, a growing number of consumers will continue turning to private label products, as the range of product types and quality expands. Low prices and discounts still attract consumers, however the widening premium offer of discounters also became popular, competing with brands.

Innovation includes mixing exotic, indulgent flavours

Juice products made from local fruits such as peach, apple, pear and sour cherry remain popular, with combinations especially increasing in popularity, similar to other soft drinks areas. Health-conscious consumers like juice combinations which include a functional, high-antioxidant red or black super fruit.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Hungary?
What are the major brands in Hungary?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Hungary - Category analysis

HEADLINES

PROSPECTS

Juice records stable expansion driven by health trends

Dynamic expansion continues in not from concentrate 100% juice

Consumer awareness about sugar continues impacting sales

COMPETITIVE LANDSCAPE

International players remain strong

Private label plays an increasing role

Innovation includes mixing exotic, indulgent flavours

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Juice records stable expansion driven by health trends

Dynamic expansion continues in not from concentrate 100% juice

Consumer awareness about sugar continues impacting sales

COMPETITIVE LANDSCAPE

International players remain strong

Private label plays an increasing role

Innovation includes mixing exotic, indulgent flavours

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Hungary - Category analysis

HEADLINES

PROSPECTS

Juice records stable expansion driven by health trends

Dynamic expansion continues in not from concentrate 100% juice

Consumer awareness about sugar continues impacting sales

COMPETITIVE LANDSCAPE

International players remain strong

Private label plays an increasing role

Innovation includes mixing exotic, indulgent flavours

CATEGORY DATA

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

APPENDIX

Fountain sales in Hungary

DEFINITIONS

SOURCES

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