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Juice in Hungary
January 2022
2021 DEVELOPMENTS
A slow return to normality in the second half of the year boosts on-the-go pack sizes while private label benefits from lower disposable incomes
A second wave of the COVID-19 virus negatively impacted branded products in 2021, especially those with a strong presence in the on-trade and which have a focus on on-the-go consumption packaging. Larger packages continued to be popular in 2021, as travel and movement restrictions remained in place during the first half of the year with this trend also being impacted by the ongoing suspension in tourist traffic.
Not from concentrate benefits from slow return to normal and rising health awareness
The pandemic had a negative impact on the development of not from concentrate juices for several reasons. First, during economic uncertainty people eliminated or reduced their spending on high-value non-essential products.
Slow recovery for the on-trade due to reduced tourism
On-trade sales suffered heavily in 2020 due to the closure of on-trade outlets during various lockdowns, reduced consumer footfall with people opting to spend more time at home after restrictions eased and lower numbers of tourist arrivals. Despite a slight resurgence in 2021, the juice category was therefore impacted by new consumer consumption patterns, the ongoing gradual restoration of tourism and competition in the on-trade from bottled water and carbonates.
PROSPECTS AND OPPORTUNITIES
Stronger attention to juice content thanks to the health and wellness trend and the development of new products and formats
Consumers are expected to pay stronger attention to the fruit content in juice over the forecast period. Therefore, more juices with 100% fruit content will appear with launches in 2021 already embodying this trend.
E-commerce becomes more relevant and an ideal platform for juice sales
Considering the growing trust in and usage of e-commerce and the nature of the juice category, e-commerce is expected to become increasingly relevant over the forecast period. In 2020 the turnover of e-commerce roughly doubled and continued to grow in 2021.
Smaller packaging formats emerge over the forecast period
While most products within the juice category are packaged in 1 litre formats, smaller packaging sizes are expected to emerge during the forecast period. This is due to the trend in which consumers will seek out added value and extra ingredients in juice such as particular fruit mixes or functions.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Hungary report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Juice in Hungary?
To what extent are health considerations impacting consumption of Juice in Hungary?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Hungary?
Which are the leading brands in Juice in Hungary?
What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
How are products distributed in Juice in Hungary?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Juice in Hungary - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
A slow return to normality in the second half of the year boosts on-the-go pack sizes while private label benefits from lower disposable incomes
Not from concentrate benefits from slow return to normal and rising health awareness
Slow recovery for the on-trade due to reduced tourism
PROSPECTS AND OPPORTUNITIES
Stronger attention to juice content thanks to the health and wellness trend and the development of new products and formats
E-commerce becomes more relevant and an ideal platform for juice sales
Smaller packaging formats emerge over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2016-2021Table 2 Off-trade Sales of Juice by Category: Value 2016-2021Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Hungary
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Juice
Not from Concentrate 100% Juice
Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
Nectars
Coconut and Other Plant Waters
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.