2022 saw a revival of the foodservice channel, but inflation and a subsequent rise in prices hindered foodservice volume sales performance. Tourist figures almost reached pre-pandemic levels amid good summer weather.
In the wake of the pandemic, brands performed better than private label. However, over the forecast period, inflation is likely to enable private label to gain traction as price-conscious consumers prioritise value for money.
Juice drinks in Hungary are typically sold in larger 1.5l packaging, while 100% juice and nectars are usually packaged in 1l composite boxes.
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Understand the latest market trends and future growth opportunities for the Juice industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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