Overall retail volume sales of juice is set to decline over the forecast period as Lithuanians are concerned about the high sugar content product and limited benefits of most juice products. Consumers do not consider juice an indulgent choice either, compared to carbonates.
Higher income groups will continue to prioritise high quality products, such as 100% juice not from concentrate. However, this is a small category in value terms and will not be able to counter the overall decline seen in the broader juice category.
Natural juices in large packs from local manufacturers will see growth over the forecast period, particularly apple juice. 3-Litre plastic pouches are very common for children festivities when parents let children fully indulge themselves.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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