Fruit juice manufacturers are currently facing an increase in the import duty on products used in the manufacture of ready-to-drink juices from 10% to 25%, which will see consumers foot the extra costs. The reclassification of duty charged on semi-processed products used for juice manufacturing, will significantly raise juice prices and adversely affect the local sector, including the industry and jobs.
There has been a shift to fresh juice due to the growing interest in leading healthier lifestyles amongst consumers who have become more aware of the role of lifestyle and diet in the development of health problems. Consumers are avoiding packaged juices due to their high sugar content and the presence of preservatives in them.
The digital retailing space grew tremendously as a result of the COVID-19 crisis and is expected to continue growing into the forecast period. This has resulted in many brands going online to boost sales of their products.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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