Following the lifting of pandemic-related restrictions that will serve to increase consumer footfall within supermarkets and hypermarkets, particularly those in shopping centres, off-trade sales of juice are likely to see slow, but steady volume growth over the forecast period. Growth will be impacted by low levels of consumer confidence which will particularly affect the growth of premium products, such as 100% juices, while the juice drinks (up to 24% juice) and nectars may see stronger growth as a result of the greater affordability of such products.
Health and wellness trends will drive growth in juice over the forecast period, as consumers look for healthier alternatives to other types of soft drinks, such as carbonates. In addition, the launch of new flavour variants of popular brands will strengthen consumer interest in the category.
With uncertain economic conditions, including rising inflation, leading to an increasing budget-consciousness amongst consumers, existing players in juice are expected to maintain their selling prices, at least in the short-term. To improve profitability, however, companies might look to reduce pack sizes, as consumer purchasing power is estimated to take more than two years to return to its original level.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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