Consumers’ disposable incomes will remain under pressure at the start of the forecast period and so price sensitivity will remain a big issue in the Dominican Republic, opening up further opportunities for private labels. The Wala private label from Grupo Ramos has already emerged in juices during the first part of 2022 and features different nectars and juice drinks in a variety of sizes and packages.
Healthier and light juice options are poised to grow in popularity over the forecast period. As a larger proportion of Dominicans seek to reduce the level of sugar in their diets, they are looking more closely at packaging and labels to scan for added sugar and assess calories per serving.
Additional consolidation is expected in the juice category over the forecast period as players continue readjusting to normal consumer patterns and price competition intensifies. Prior to the pandemic, the category was already somewhat saturated with many players competing for shelf space and visibility.
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Understand the latest market trends and future growth opportunities for the Juice industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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