Consistent with trends established during the review period, it is expected that 100% juice will grow faster than juice drinks (up to 24% juice) and nectars (25-99% Juice) during the five years to 2027. As consumers become increasingly health conscious, they will pursue the healthiest options, with high-sugar, less natural products being at a disadvantage.
Coconut and other plant waters will continue to show robust growth in both retail current value and volume terms over the forecast period, underpinned by its perception as a healthy and natural alternative to sports drinks, due to the presence of naturally occurring electrolytes. Moreover, traditional sports drinks typically contain high-fructose corn syrup as a sweetening ingredient, whereas coconut water contains no added sugar beyond its natural glucose and fructose composition.
Juice will also face continued competition from local bubble tea stores, which could sabotage the growth performance of ambient fruit juice. Tea drinking is an important part of Taiwanese culture, with tea houses located in every major city and town across the country.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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