The outbreak of COVID-19 has propelled consumer interest in health, wellness and immunity. As such, across the forecast period, new product developments are expected to emerge, meeting consumer demand for healthier and more functional juices, including prebiotic shots that benefit gut health or energy and juice drinks with added vitamins and minerals.
Smoothies are becoming more visible in the off-trade channel, with a wider array of increasingly interesting flavour combinations. This trend is set to continue across the forecast period.
One of the major outcomes of the COVID-19 pandemic, with specific importance for juice sales in Colombia, has been the enhanced focus that many consumers now have on their general health and immunity. In particular, this has supported increased demand for health and wellness-positioned products, with functional shots among the products with the strongest potential to generate robust sales growth during the forecast period.
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Understand the latest market trends and future growth opportunities for the Juice industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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