The health prioritisation of consumers will continue as the Philippines recovers from the effects of the COVID-19 pandemic. Following the stance of category players in increasing functionalities such as vitamin C and other immunity boosting ingredients, new players are likely to see a rise in shares if they offer benefits that would improve the health of their consumers.
Overall sales of juice will struggle to return to pre-COVID-19 levels early on in the forecast period. Off-trade volume sales are set to fully recover in 2025, while on-trade volume sales will reach 2019 levels only by 2027.
While the pandemic encouraged consumers to shift to purchasing from e-commerce platforms, juice may yet see more benefit in the expanding share of this channel over the forecast period. Players are likely to take advantage of opportunities to offer exclusive marketing and promotions through online platforms more regularly and frequently than in store-based outlets.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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