Juice will continue to develop positively over the forecast period driven by modern retail trade development and ongoing urbanization. Post-pandemic recovery of on-trade volume sales will continue although it will take most of the forecast period to build back to pre-pandemic levels.
Juice drinks will be the fastest growing category in the forecast period due to the flavour preferences of Azerbaijani consumers and their desire for a thirst-quenching drink. Marketing activity from major players will also be a key growth agent driving category awareness.
Cheaper juice brands and products are expected to remain popular as lower consumer purchasing power prevails over the forecast period. Juice is not perceived as an essential source of vitamins so consumers do not perceive it as being a healthy option.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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