Juice is expected to maintain modest retail value growth over the forecast period, while retail volume growth struggles amid fierce competition from home-made juice and mobile/static juice kiosks, which offer reasonable prices.
Declining disposable income and low purchasing power are expected to continue into the forecast period. Consequently, many consumers will struggle to afford higher-priced 100% juice, with many opting for more affordable juice drink alternatives.
Across the forecast period, 100% juice and nectars will lose ground in favour of the cheap juice drinks which are gaining popularity. Despite 100% juice and nectar manufacturers' attempts to upgrade their offering by introducing more healthier product lines, such as organic variants, the latter is expected to post only moderate value growth in the short term due to consumers' tight budgets and preference for cheap juice drinks.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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