Fresh juice is expected to see healthy growth over the forecast period, supported by wellbeing trends, preferable excise taxes, the expansion of juice bars, and with private labels emerging. For example, coffee and juice chain Joe & The Juice has revealed an ambitious ten-year growth plan in the Middle East, with the opening of stores in Qatar and Dubai initially in 2022, and with further stores planned for Saudi Arabia, Kuwait, Bahrain and Oman.
In line with the rising health and wellness trends, it is expected that a growing number of players in juice will continue to develop their portfolios to include healthier variants, such as sugar-free, with lower calories, containing natural flavours and ingredients, and organic options. Already, healthier variants in juice are gaining more interest, as evidenced by coconut and other plant waters being the best performer in 2022.
In another cross-category trend, developments in e-commerce look set to continue over the forecast period, following the boost to the platform seen during the era of the pandemic when consumers and retailers alike were forced to embrace online shopping. Grocery stores and “dark stores” (retail outlets/distribution centres which exist exclusively for online shopping) became very active in this regard, with dark stores able to leverage their large stock capacity in order to fulfil orders quickly and efficiently.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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