Juice is forecasted to see a very minor decrease in off-trade volume sales over the forecast period. Following the poor result of 2022 (with demand suffering under lower household incomes and the extreme price increases of juice), the category will witness a small revival as unit prices stabilise or even decline.
Reconstituted 100% juice and nectars are the two major categories in juice that will see a negative development over the forecast period. The issue for these two mature categories is that they have a negative image when it comes to quality and sugar content.
Riedel is positioned well in juice in the Netherlands and will no doubt continue to be dominant in the category over the forecast period. In recent years, the company has made aggressive developments in the category through acquisition of brands and the launch of many new juice concepts.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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