Juice is expected to record moderate volume growth over the forecast period, although not from concentrate 100% juice is expected to experience the most dynamic performance through both off-trade and on-trade channels. This is in line with a shift in consumers’ behaviour as they search for better quality fresh juice, which they perceive as offering greater health benefits.
Players are likely to diversify into other categories in an attempt to expand their revenue streams over the forecast period, considering the increasing competition and sophistication of consumer demands in the local market. For example, Minute Maid has diversified into carbonates by launching two SKUs offering sparkling White Grape Soda and Sparkling Apple Soda.
Coconut and other plant waters experienced a surge in demand during 2021, and despite a notable decline in 2022, this is likely to stabilise somewhat over the forecast period. Other than new related products and pack sizes that were introduced in previous years such as coconut water in the form of a fresh coconut for instant consumption, in addition to coconut milk pudding and sparkling coconut water, private label is starting to gain traction in the local market due to its value-for-money propositions.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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