Many consumers prefer to shop in supermarkets and hypermarkets, where wider ranges of products are available and they have more choice. Modern grocery retailers tend to stock more known brands and offer better storage and handling facilities than small local grocers.
Juice is projected to see strong on- and off-trade volume and value (constant 2022 prices) growth over the forecast period. As consumers continue to return more fully to busy and on-the-go pre-pandemic lifestyles, on-trade demand is set to grow, alongside a strong towards impulse purchases via the off-trade channel, especially for smaller packs.
The view of all juices as healthy, even reconstituted and nectars, is set to create and sustain competitive advantages for the category over the forecast period. A more health-conscious consumer base is likely to buy perceived healthy juices.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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