Demand amongst Chinese consumers for 100% NFC juice has experienced a rapid increase in demand. During the pandemic, consumer preference shifted from regular high-sugar juice drinks to healthier alternatives, including NFC juice.
Off-trade volume sales of juice drinks (up to 24% juice) are anticipated to continue their declining trend in the forecast period. Consumers many be willing to pay a high price for 100% NFC juice as health awareness rises, but juice drinks are less likely to be able to charge premium prices.
Due to the use of natural fruits, consumers will continue to perceive juice as being more natural than other soft drinks, despite the fact that some people will continue to avoid certain categories due to a perception of high sugar content. Juice brands are expected to promote healthy and organic drinks in the forecast period to boost their appeal.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!