Price growth will negatively impact retail volume sales during the forthcoming period as price sensitive consumers cut consumption of non-essential products. It is expected that nectars in 1 litre and 1.
Growing health consciousness may compromise sales of juice in Serbia, but equally it could also provide some benefit. Consumers are becoming more conscious about the differences in fruit content between 100% juices, nectars and juice drinks.
Supermarkets and convenience stores will see higher levels of juice sales in the coming years, at the expense of traditional stores, as modern grocery retailers expand across the country. E-commerce sales are forecasted to remain low as they are almost negligible in 2022.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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