Two main factors are likely to shape the performance of juice over the forecast period: the long-standing health trend, which favours the demand for fresh products; and the progressive return to out-of-home consumption, which is likely to shift demand from off-trade channels to the foodservice channel. While not from concentrate 100% juice has attracted more interest as a result of growing levels of health consciousness, exacerbated by the COVID-19 crisis, the entire juice category has not benefitted from this trend as much as might have been expected.
In the context of the growing health and wellness trend in Italy, accelerated by the COVID-19 pandemic, juice drinks (up to 24% juice) and nectars are set to struggle over the forecast period. Growth in juice is therefore likely to come from not from concentrate 100% juice and rapidly developing coconut and other plant waters.
In terms of distribution, supermarkets, hypermarkets, small local grocers and discounters will continue to be the key channels for juices. Discounters registered strong off-trade volume share growth over the review period as uncertain economic conditions, exacerbated by the COVID-19 pandemic, led consumers to seek out value-for-money products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!