The onset of the pandemic in 2020 stimulated greater health awareness among consumers, with this trend set to endure into the forecast period. This will encourage people to make healthier choices in the food and drink they consume, with a strong focus on the pursuit of healthier lifestyles and strengthening their immunity through the consumption of ingredients such as ginger or turmeric.
There is set to be a growing trend in fortification and functionality in juice over the forecast period, which is expected to refresh demand across all juice categories and add value for consumers. Examples of brands that have already adopted this approach include Rynkeby and its Orange & Sea buckthorn juice which is fortified with vitamins C & D, as well as its Apple & Rosehip variant, which is fortified with vitamins C, B6, B12.
Rising inflation and continued economic uncertainty since the pandemic are set to lead to more aggressive price promotions. Rising unit prices are also expected to result in weak consumer loyalty to brands with consumers shopping around for the best prices.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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