Juice is expected to register stagnancy in volume growth over the forecast period. Consumers are increasingly suspicious of packaged 100% juice, nectars and juice drinks (up to 24% juice) due to their perceived high sugar and artificial additives content.
Thanks to the growing health and wellness trend, consumers also enjoy preparing their own juice from scratch, in the knowledge that they are giving themselves and their families completely natural juice. These juices are perceived as being healthier alternatives to nectars and juice drinks.
With prices predicted to rise as rising global energy prices take hold, amidst falling disposable income and the rising cost of living, it is predicted that private label, as well as cheaper branded offerings, will gain momentum, as consumers will actively seek affordability. This should benefit Rimi as well as newcomer Lidl.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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