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Learn moreMar 2019
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While fruit juice contains naturally occurring sugars from fruit, the rising tide against sugar continued to impact juice consumption in Australia. Growing health consciousness has resulted in consumers transitioning from reconstituted juice to not from concentrate juice.
A shortage of Valencia oranges had an impact on the local market in Australia in 2018. Citrus Australia chief executive Judith Damiani’s commented on the situation in trade press The Weekly Times by saying that “a short season, decreased Valencia production and strong export demand were the contributing factors behind the shortage”.
The growing popularity of more premium juice products contributed to strong unit price growth in juice, with growth higher in 2018 than in 2017 or in any other year over the review period. One example of this growing premiumisation is the launch of Sunraysia’s Beetroot with Apple and Cloudy Apple with Apple Cider Vinegar juices in March 2018.
Lion remained the leader in juice in both total volume and off-trade value in 2018. The company’s Daily Juice brand, a not from concentrate 100% juice, was the number two brand in juice.
New product developments within juice are focusing on introducing new flavour variants and ingredients to provide consumers with more choice. One example of this flavour variety is Nudie’s “Nothing but winter goodness”, a limited-edition juice variant incorporating pink grapefruit and apple.
Nudie Foods Australia’s share within juice increased in both total volume and off-trade value in 2018, as it had done in previous years, due to consumers appreciating the freshness of the company’s products and their utilisation of Australian fruit. For example, on the packaging the company’s 3-litre apple juice notes that it contains “nothing but 30 apples” and incorporates “100% Australian fruit”.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in Australia market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.