Executive Summary

Mar 2019
PROSPECTS
Concerned with their sugar intake, consumers reject packaged juice

Juice continues to suffer from growing consumer concern regarding the calorie and sugar content in such products, as well as consumer demand for natural and healthy beverages. Juice, which used to be considered as a healthy drink, is now susceptible to a high level of consumer scrutiny, as shoppers no longer perceive many products in the juice aisle as healthy.

Coconut and other plant waters remains the most dynamic category

The success story of coconut water in Canada seems to have inspired many suppliers to invest in this previously niche category. Consumers seem to be responding very well to these products, because of their healthy image.

New regulations might hamper growth in the coming years

The relatively high sugar and calorie content in most juices makes them an ideal target for the upcoming regulatory changes. These products might be subject to front-of-package nutrition labelling, which highlights products high in sugar, sodium and saturated fats.

COMPETITIVE LANDSCAPE
Juice remains consolidated

Three key suppliers, PepsiCo Beverages, A Lassonde and Minute Maid Co of Canada, continued to dominate juice in retail value terms in 2018, thanks to their strong positions in 100% juice. The leading brand Tropicana from PepsiCo highlights its natural sources and lack of added sugar, water or preservatives in its communication.

Low-calorie variants and juice-infused waters combat stagnation

Low-calorie juices are performing very well, and most suppliers are now trying to differentiate these products by explicitly highlighting their calories per serving on the packaging. Another key trend is to move from traditional juices towards smooth infusions, which can address consumers’ dread of calories, whilst at the same time offering the desired fruity taste.

Health claims and new flavours are the focus of smaller players

Cold-pressed juice is a popular type of juice that appeals to consumers with its all-natural and healthy image and hence has experienced substantial growth. In cold-pressed juice, start-ups have been emerging and new products consistently introduced, with examples being Toronto-based Greenhouse Juice Co, Vancouver-based Mama Juice Co and Montreal-based Just Pressed Juice.

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Juice in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Juice in Canada?
  • What are the major brands in Canada?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Canada?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Juice in Canada - Category analysis

HEADLINES

PROSPECTS

Concerned with their sugar intake, consumers reject packaged juice
Coconut and other plant waters remains the most dynamic category
New regulations might hamper growth in the coming years

COMPETITIVE LANDSCAPE

Juice remains consolidated
Low-calorie variants and juice-infused waters combat stagnation
Health claims and new flavours are the focus of smaller players

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumers are looking for unique and interesting experiences
Concerns about calorie and sugar intake continue to hamper growth
Pricing and distribution remain the focus of multinational giants
Calorie reduction and natural claims are central themes of NPD
Moderate growth is forecast for the coming years

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Canada
Trends

SOURCES

Summary 1 Research Sources