Economic instability and inflationary pressures will continue to suppress sales in juice over the forecast period, as consumers will remain price-sensitive and continue to prefer to purchase larger value packs from wholesalers. Furthermore, it is expected that purchasing occasions will become more limited, such as for festive seasons, otherwise consumers will prioritise spending on essential products over those which are seen as indulgences.
Within this challenging environment, players will become more inventive in their efforts and engage further with institutions and events in order to boost volume sales – even if they have to offer discounts and thus somewhat suppress value. In a post-pandemic landscape, major exhibitions and events will be held again, for example, the International Food and Beverage Trade Fair, Food Fair, and the like.
Malaysia Milk Sdn Bhd and Amoy Canning (Beverages) Sdn Bhd are examples of companies which are predicted to offer leaner product ranges by phasing out the more unpopular variants (for example, apple juice, mango juice). These companies are likely to focus on displaying the most popular juice variants (lychee, orange) on visible shelves in modern grocery retailers and offer seasonal price promotions for these popular variants.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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