The spread of COVID-19 in Japan led consumers to become even more health-conscious than they were before, placing an even greater focus on healthy eating. During the review period, health-conscious consumers had started shunning juice as they looked to reduce their sugar intake.
While the health benefits of juice are likely to form a key part of the strategies of players within juice, it will be important that they do not lose sight of promoting its good taste. While consumers are likely to increasingly look for soft drinks which are good for their health, if the product does not taste good, then they will generally move on to another option fairly quickly.
Traditionally, the key target audience for juice products was children, but the changing demographic composition of the Japanese population means that companies will have to expand their consumer base or risk seeing sales decline. With the decline in the consumer base of children, the focus is expected to shift towards the needs of adult consumers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!