Although approaching maturity, the juice market in Algeria is expected to continue seeing positive growth over the forecast period thanks to the rise of modern grocery retailers, ongoing population growth and increasing urbanisation. However, declining disposable income levels driven by the economic crisis in the country are set to continue to encourage consumers to become more price-oriented and therefore opt for the cheapest brands on the market.
Following disruptions witnessed during the COVID-19 crisis, on-trade sales are set to record a recovery over the forecast period, driven by the strong development of Algeria’s consumer foodservice industry. Active marketing promotion, numerous new product launches and a higher level of innovation efforts, including flavours, packaging and size, will remain key growth drivers of the category.
Innovation in packaging is expected to remain a major theme in juice in Algeria throughout the forecast period as the economy is not expected to recover soon. Disposable income levels are projected to continue declining, which will make consumers consider price more than quality when purchasing juice products.
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Understand the latest market trends and future growth opportunities for the Juice industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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