Juice will register minimal volume growth over the forecast period, in what is a mature product area. The forecast for foodservice will be more positive.
Consumers are becoming more conscious about the differences in fruit content between 100% juices, nectars and juice drinks, as well as sugar levels. Over the forecast period, high fruit content and low sugar content will be even more important.
While there have been limited products launched during the pandemic, as players concentrated on keeping shelves stocked and offering value for money, there will much more activity over the forecast period. During the early forecast period, juice producers will likely focus on stronger marketing support for their existing brands, Once the economy begins to recover and consumers trade up once more, juice players will launch new products to keep consumers interested.
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Understand the latest market trends and future growth opportunities for the Juice industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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