Total volume growth in juice in Finland is expected to be negative throughout the forecast period as the maturity of the category continues to impede its progress. Although juice was less impacted by the pandemic than most other soft drinks categories, many of its biggest product areas are nonetheless on a declining trend, with this unlikely to change soon.
Juice faces several serious threats, including price rises and fluctuating availability of packaging and raw materials, all of which will continue to impact production, logistics, and ultimately demand. Energy price hikes as a result of the war in Ukraine will continue to pose additional challenges, not least higher unit prices.
Despite the many obstacles and challenges facing juice, there will still be several market opportunities for active players. Health-positioned products such as smoothies and shots that promise to improve immunity, digestion, mood, energy, and so on will continue to attract Finnish consumers.
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Understand the latest market trends and future growth opportunities for the Juice industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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