Juice will register moderate volume growth over the forecast period, with a growing population maintaining volume sales. 100% juice will remain the largest segment and numerous small operators have entered this segment over the past few years, as consumers appreciate the healthier properties of 100% juice.
Modern grocery retailers, and in particular supermarkets, will continue to win value share over the forecast period within juice. There will be further opening of supermarkets outlets to meet the needs of a growing, urban consumer base.
The growing health awareness amongst Cameroonians, especially among the younger generation, presents opportunity for further growth in juice. In particular, there is room for growth of fortified juices offering added-value functional benefits.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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