Juice faces strong retail volume growth during the forecast period due to the positive perception of juice as a healthier soft drink. Georgians are slowly becoming more health conscious, and this is being reflected in strong growth for all juice products.
Local producers will continue facing competition from imported well-known brands, but will take advantage of their current strong position to develop domestically and expand exports. If high inflation persists, imported brands or local manufacturers using imported material will have to pass their increased costs onto consumers in the form of price hikes.
Continuing from the end of the review period, Georgians are expected to face high costs of living as the geo-political situation in the region persists and inflation remains high. Rising juice prices are possible, but with disposable income remaining squeezed, this is expected to negatively impact juice consumption in Georgia.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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