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Country Report

Juice in

Juice in Georgia

22 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Juice will remain less dependent on currency fluctuations

As the historic period showed, many areas of fast moving consumer goods are affected by the devaluation of the Georgian lari against the US dollar and euro. However, this does not apply to juice in Georgia.

Average unit prices to decline as competition increases

The share structure of juice in Georgia is quite fragmented by 2017; competition between local manufacturers and importers remains harsh, which is keeping the average unit prices more stable than in other areas of soft drinks in a situation when the local currency rate faces fluctuations and devaluation against the US dollar and euro. Within the forecast period, the emerging character of the category is expected to make competition even stronger and attract some new players, which will result in a decline in the average unit price of juice.

Big potential for growth

With an average juice per capita consumption of four litres, Georgia is in the very last position in an Eastern European ranking, with the average figure for the entire region standing at 18 litres. The high historic volume CAGR as well as the 2017 performance means that it is highly likely that the juice category in Georgia will continue to see further significant growth.

COMPETITIVE LANDSCAPE

Local production stands firm

It is not too hard for local producers to keep their positions in juice. Relatively low costs for manufacturing compared with importers lets them maintain higher mark-ups.

Low production costs attracting big manufacturers

By the end of the first half of 2017, Rauch opened a juice manufacturing plant jointly with the local Georgian company, Healthy Water JSC. Healthy Water JSC had previously been concentrating on the production of bottled water.

Sandora OOO’s leadership continues

Sandora OOO, the subsidiary of PepsiCo, leads the value sales of juice with its brand Sandora. The brand is one of the best known to Georgian consumers and benefits from very strong distribution.

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Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Georgia?
What are the major brands in Georgia?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Georgia - Category analysis

HEADLINES

PROSPECTS

Juice will remain less dependent on currency fluctuations

Average unit prices to decline as competition increases

Big potential for growth

COMPETITIVE LANDSCAPE

Local production stands firm

Low production costs attracting big manufacturers

Sandora OOO’s leadership continues

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Georgia continues to emerge

Increasing number of tourists – a driver of soft drinks’ expansion

International players firmly standing their ground

Room for new product developments in bottled water

Bright future for soft drinks expected

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Juice will remain less dependent on currency fluctuations

Average unit prices to decline as competition increases

Big potential for growth

COMPETITIVE LANDSCAPE

Local production stands firm

Low production costs attracting big manufacturers

Sandora OOO’s leadership continues

Samples

Overview

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Table of Contents

Juice in Georgia - Category analysis

HEADLINES

PROSPECTS

Juice will remain less dependent on currency fluctuations

Average unit prices to decline as competition increases

Big potential for growth

COMPETITIVE LANDSCAPE

Local production stands firm

Low production costs attracting big manufacturers

Sandora OOO’s leadership continues

CATEGORY DATA

Soft Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Georgia continues to emerge

Increasing number of tourists – a driver of soft drinks’ expansion

International players firmly standing their ground

Room for new product developments in bottled water

Bright future for soft drinks expected

MARKET DATA

SOURCES

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