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Learn more22 pages, Mar 2018
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As the historic period showed, many areas of fast moving consumer goods are affected by the devaluation of the Georgian lari against the US dollar and euro. However, this does not apply to juice in Georgia.
The share structure of juice in Georgia is quite fragmented by 2017; competition between local manufacturers and importers remains harsh, which is keeping the average unit prices more stable than in other areas of soft drinks in a situation when the local currency rate faces fluctuations and devaluation against the US dollar and euro. Within the forecast period, the emerging character of the category is expected to make competition even stronger and attract some new players, which will result in a decline in the average unit price of juice.
With an average juice per capita consumption of four litres, Georgia is in the very last position in an Eastern European ranking, with the average figure for the entire region standing at 18 litres. The high historic volume CAGR as well as the 2017 performance means that it is highly likely that the juice category in Georgia will continue to see further significant growth.
It is not too hard for local producers to keep their positions in juice. Relatively low costs for manufacturing compared with importers lets them maintain higher mark-ups.
By the end of the first half of 2017, Rauch opened a juice manufacturing plant jointly with the local Georgian company, Healthy Water JSC. Healthy Water JSC had previously been concentrating on the production of bottled water.
Sandora OOO, the subsidiary of PepsiCo, leads the value sales of juice with its brand Sandora. The brand is one of the best known to Georgian consumers and benefits from very strong distribution.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in Georgia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.