Juice is expected to continue to be affected by new labelling regulation in the country. In October 2020, new standard labelling regulation required a black seal to be added to products with excessive amounts of sugar, fat, and sodium, amongst other unhealthy ingredients.
The offer and appeal of 100% juice are set to grow in line with rising health awareness in the country. A key focus of new product development and marketing within juice is likely to rest on promoting the healthy qualities of these products.
While likely to remain a small niche, coconut and other plant waters is expected to see higher interest in the forecast period. The range of products in this category has been expanding, including mixes with new flavours like passion fruit, cranberry, and coconut milk and coffee.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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