The juice category faces strong growth prospects in the years ahead in both the off-trade and on-trade. Foodservice will continue to recover from the COVID-19 pandemic and on-trade volumes should return to pre-pandemic levels sometime in 2024.
Juice is not considered an essential item for most Guatemalans and so consumption levels may continue to suffer if average prices remain elevated, as was seen towards the end of the review period. Supply chain disruption and other pandemic-related inflationary pressures will continue to drive up unit prices for juice products during the early part of the forecast period.
Guatemalans typically favour juices with high-sugar content and this trend is expected to continue in the coming years. Demand for reduced sugar juice will grow but will remain a small niche category in comparison to standard juices.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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