Uruguayans have a strong urge to follow a healthy diet and keep an eye on adequate consumption of nutrients since the COVID-19 pandemic. Concerns about personal and family health have put healthy eating under the spotlight and prompted many to pay closer attention to the nutritional values of products in shopping baskets.
Juice players plan to diversify their 100% juice portfolios with the development of fruited- herbal mixed juices such as beet, carrot, green apple and orange, as well as green herbal mixed fruits by the end of 2022. Helped by the health and wellness trend and fuelled by the COVID-19 outbreak, health food stores proliferated in the review period and are expected to play an important role in expanding juice in the forthcoming years.
Economic uncertainty in Uruguay will continue to force many consumers to opt for less expensive soft drinks over the coming years. Juice drinks should consequently benefit from their lower prices with consumers migrating from nectar and 100% juice to juice drinks in search of affordable options.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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