The burgeoning health and wellness trend fits well with the juice category since consumers are increasingly opting for more natural and healthier soft drinks for themselves and their family. New product development and new fruit/flavour combinations are also set to continue sparking consumer interest, with novelties helping to trigger their adventurous spirit and thus encouraging them to purchase these new products.
Alongside the positive effects of the health and wellness trend for juice there will likely also be downsides for the category. For instance, juice is likely to face increased competition from bottled water and RTD tea, which could limit the future growth potential of juice over the forecast period.
Coconut and other plant waters is set to remain the most dynamic category within juice over the forecast period, although this is still largely due to growth coming from a low base. Over the forecast period, the focus will likely be on the growth and development of other plant waters since coconut water has already seen significant development during the review period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!