The burgeoning health and wellness trend fits well with the juice category since consumers are increasingly opting for more natural and healthier soft drinks for themselves and their family. New product development and new fruit/flavour combinations are also set to continue sparking consumer interest, with novelties helping to trigger their adventurous spirit and thus encouraging them to purchase these new products.
Alongside the positive effects of the health and wellness trend for juice there will likely also be downsides for the category. For instance, juice is likely to face increased competition from bottled water and RTD tea, which could limit the future growth potential of juice over the forecast period.
Coconut and other plant waters is set to remain the most dynamic category within juice over the forecast period, although this is still largely due to growth coming from a low base. Over the forecast period, the focus will likely be on the growth and development of other plant waters since coconut water has already seen significant development during the review period.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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