Juice will register minimal volume growth over the forecast period. In what is a mature product area, the muted performance will be exacerbated by a declining population and continued inflationary pressure.
Vegetable juice and vegetable and fruit mixes will continue to grow in popularity, due to their healthier positioning, as they contain less sugar. The make-up of agricultural produce in Poland is also changing and adapting to consumer trends, with for instance watermelons and paprika now being grown, and also increased production of cucumbers.
With inflation expected to push prices up over the forecast period, consumers will be increasingly price sensitive and private label, particularly from discounters, will benefit. The reputation of discounters continues to improve in Poland, with the addition of premium private brands also adding to the allure.
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Understand the latest market trends and future growth opportunities for the Juice industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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