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Country Report

Juice in

Juice in Poland

27 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Not from concentrate 100% juice is promising

Instead of buying juice produced from concentrates from abroad, more consumers are looking for freshly pressed not from concentrate (NFC) juice produced by local manufacturers from local Polish produce. NFC 100% juice is perceived as premium compared with other juice products due to its relatively high price.

Decline of juice drinks and nectars

The growth of 100% juice went hand-in-hand with the moderate decline of juice drinks and nectars in off-trade volume terms in 2017. The reasons for the declines are the same as for the growth of 100% juice.

Coconut and other plant waters gains popularity

Coconut and the other plant waters is a relatively new category in the Polish market. Most consumers have not even tried such products.

COMPETITIVE LANDSCAPE

100% juice is led by Polish companies

Juice is one of the few soft drinks categories led by Polish companies. This is due to their long history and the strong brands developed in Poland.

The growing importance of small companies

With the move towards added-value products, juice is also evolving in terms of enhancing consumer engagement. Significant aspects of this approach are bio certificates and novelties in terms of flavour mixes, usage of superfruits, coconut and aloe vera.

Flavour extensions

When it comes to juice varieties, most Poles prefer classic flavours such as apple, multifruit and orange. Mixes of fruit and vegetables are not new to the market.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Poland?
What are the major brands in Poland?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Poland - Category analysis

HEADLINES

PROSPECTS

Not from concentrate 100% juice is promising

Decline of juice drinks and nectars

Coconut and other plant waters gains popularity

COMPETITIVE LANDSCAPE

100% juice is led by Polish companies

The growing importance of small companies

Flavour extensions

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for added-value products due to Poles’ rising incomes

Functional and natural ingredients drive new product development

Soft drinks split between big brands and small trendsetters

Coca-Cola HBC Polska leads soft drinks; however, it slowly loses share

Soft drinks is set to see value growth thanks to the desire for novelties

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Not from concentrate 100% juice is promising

Decline of juice drinks and nectars

Coconut and other plant waters gains popularity

COMPETITIVE LANDSCAPE

100% juice is led by Polish companies

The growing importance of small companies

Flavour extensions

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Juice in Poland - Category analysis

HEADLINES

PROSPECTS

Not from concentrate 100% juice is promising

Decline of juice drinks and nectars

Coconut and other plant waters gains popularity

COMPETITIVE LANDSCAPE

100% juice is led by Polish companies

The growing importance of small companies

Flavour extensions

CATEGORY DATA

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for added-value products due to Poles’ rising incomes

Functional and natural ingredients drive new product development

Soft drinks split between big brands and small trendsetters

Coca-Cola HBC Polska leads soft drinks; however, it slowly loses share

Soft drinks is set to see value growth thanks to the desire for novelties

MARKET DATA

APPENDIX

Fountain sales in Poland

SOURCES

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