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Country Report

Juice in

Juice in Poland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

100% juice continues to grow

In 2018, the overall juice category showed a slight decline in volume terms, but growth in current value terms. This confirms that premiumisation is still strongly visible in Poland.

Private label becoming more competitive

Private label players are trying to become more competitive by following the latest trends. Currently, private label players are providing very good-quality not from concentrate 100% juices.

Coconut and other plant waters see a growing portfolio

Coconut and other plant waters is still quite a new niche in Poland. The number of brands and companies is changing very rapidly.

COMPETITIVE LANDSCAPE

Small local companies growing in influence

Recently in Poland there have been a lot of small brands appearing in juice, particularly in the on-trade. Certain companies are only focusing on the on-trade.

Polish brands dominate juice

Juice is the only category which is represented mainly by Polish companies, not least because Poland is the largest apple juice producer in Europe and the second biggest in the world. Leading player Maspex Sp zoo accounts for almost a third of value sales.

Changes in packaging

A decade ago, juice in Poland was mainly sold in 1-litre brick liquid cartons. However, since then packaging in Poland has been strongly evolving.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Poland?
What are the major brands in Poland?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Poland - Category analysis

HEADLINES

PROSPECTS

100% juice continues to grow

Private label becoming more competitive

Coconut and other plant waters see a growing portfolio

COMPETITIVE LANDSCAPE

Small local companies growing in influence

Polish brands dominate juice

Changes in packaging

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Hot weather boosts soft drinks sales

Retro vs new and innovative products

Strong competition on the soft drinks market

New flavours seen in tonics and energy drinks in 2018

Health and wellbeing will be the focus of soft drinks development

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Juice in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

100% juice continues to grow

Private label becoming more competitive

Coconut and other plant waters see a growing portfolio

COMPETITIVE LANDSCAPE

Small local companies growing in influence

Polish brands dominate juice

Changes in packaging

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Poland - Category analysis

HEADLINES

PROSPECTS

100% juice continues to grow

Private label becoming more competitive

Coconut and other plant waters see a growing portfolio

COMPETITIVE LANDSCAPE

Small local companies growing in influence

Polish brands dominate juice

Changes in packaging

CATEGORY DATA

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Hot weather boosts soft drinks sales

Retro vs new and innovative products

Strong competition on the soft drinks market

New flavours seen in tonics and energy drinks in 2018

Health and wellbeing will be the focus of soft drinks development

MARKET DATA

APPENDIX

Fountain sales in Poland

SOURCES

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