Health concerns regarding the sugar content of juice is growing in Ecuador, although largely among middle- and high-income groups, who still only account for a small share of the population. The popularity of reduced sugar juices remains relatively limited, since the vast majority of consumers are more concerned about price and taste.
Following several years of economic turmoil, consumers will remain cautious in their spending pushing them towards more affordable brands, promotional deals and discounts. Economy brands are expected to perform well in this climate during the forecast period although consumers will look for added value as well when purchasing juices, which could favour mid-priced brands.
Many Ecuadorian parents are increasingly worried about their children’s diet and are expected to shift to juice that is perceived to be healthier with a lower sugar content. Whilst this is a positive factor for 100% juice, the category is being held back by limited distribution since it is largely stocked in self-service retail outlets.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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