The outbreak of COVID-19 has raised consumer health awareness, with an increasing number of consumers looking to follow a healthy diet to strengthen immunity. Moving into 2022, this is continuing to impact product choices, with consumers focusing on nutritional values and natural products.
Players on the landscape are set to innovate their offerings, focusing on health trends and an increasingly sophisticated consumer base. Patagonia Beverage SRL, for example, introduced to diversify its 100% juice portfolio with the launch of Purafrutta Detox, a fruit and vegetable mixed juices such as beet, carrot, green apple and orange, as well as green herbs and mixed fruits in October 2021.
The economy in Argentina is projected to grow at a moderate pace in 2022, however, it continues to show macroeconomic imbalances, as inflation is high, and around one-third of the population is currently living in poverty. This heavily impacts disposable incomes for most households and will continue to force many consumers to either trade down to cheaper juice products or swap to less expensive products like concentrates.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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