Juice saw slight current value and volume decline in 2020 as a result of the COVID-19 pandemic. However, in 2021, juice will return to growth, largely due to the strong performance of 100% juice products.
In 2021, on-trade sales of juice will rebound following the plunging sales seen as a result of the pandemic in 2020. In 2020, foodservice establishments were forced to close for some months which had a drastic affect for foodservice volume sales.
In 2020, many companies abandoned focusing on new product developments and instead tried to help with the fight against COVID-19. An example of this came from second-ranked player IBM Mlekara Bitola ad that donated some substantial funds to the Ministry of Health.
Juice is set to maintain stable growth over the forecast period in both the on- and the off-trade. Demand will remain stable as new product developments will contribute to the growth of the highest value product areas such as 100% juice, which will also be bolstered by the growing health and wellness trend.
The health and wellness trend will continue to have a positive influence on the growth of not from concentrate 100% juice over the forecast period. As witnessed over the late review period, many new entrants are set to launch new brands in this product area and therefore has a strong growth potential.
Even after the pandemic comes to an end, e-commerce is expected to continue increasing its value share. As many consumers discovered e-commerce for the first time during the pandemic, they will likely not return to shopping in in-store channels, having realised how much simpler and more convenient shopping via online is.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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