Over the forecast period, juice is set to maintain moderate growth in both the on-trade and the off-trade channels. Demand is set to be strong thanks to niche 100% juice categories driving sales volumes up as consumers transfer their purchases to juice from less healthy categories.
Due to maturity, juice drinks and nectars are set to perform slightly below average as these product areas have very limited growth potential and will likely be ignored by players in terms of innovations. However, given that purchasing power will remain low under the influence of high inflation (at least for the early forecast period) consumers loyal to nectars and juice drinks will increasingly opt for lower priced products.
Even though the pandemic has largely come to an end, e-commerce is expected to continue increasing its off-trade volume and value share throughout the forecast period. Many consumers discovered e-commerce for the first time during the pandemic and recognised the simplicity and convenience of shopping via this channel.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!