Consumers are increasingly aware of ingredients and clean labelling and for instance look for 100% juice, natural ingredients and increasingly avoid ingredients such as fructose corn syrup. Examples of healthier offerings include Naked Juice, with no added or artificial sugars and containing 100% fruit.
The growing health awareness amongst Costa Ricans presents opportunity for further growth in juice. In particular, there is room for growth of fortified juices offering added-value functional benefits.
During the height of the pandemic, players prioritised large cartons of juice, as consumers served juice at home and also looked to economise by buying larger carton sizes. With schools fully opened again over the forecast period, smaller juice cartons that fits in a lunch box will be in demand.
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Understand the latest market trends and future growth opportunities for the Juice industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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