Juice is expected to continue contracting over the forecast period, with this trend seen across the category. In 100% juice, the resumption of cross-border trade with Sweden is set to continue to negatively impact the domestic market for juice in 2023.
With people resuming busier lifestyles, post-pandemic, convenient and on-the-go packaging are set to increase. For instance, not from concentrate 100% juice is set to remain popular but continues to be restrained by consumers trying to limit their sugar consumption.
Accelerated greatly by the pandemic, retail e-commerce is set to be the fastest growing channel in juice over the forecast period, in line with the overall development of online grocery shopping in Norway. The largest online grocery retailers, Oda and Norgesgruppen, typically carry a similar range of juice as the largest bricks-and-mortar grocery chains.
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Understand the latest market trends and future growth opportunities for the Juice industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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