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Country Report

Juice in

Juice in Sweden

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

On-trade sales decline as consumers spend more time within the home

Although COVID-19 restrictions did not close foodservice venues across Sweden, consumers remain wary of visiting and socialising in public places throughout 2020. This ongoing fear of catching COVID-19 is set to lead to a decline in on-trade volume sales, moving from 3% growth in 2019, to a predicted decline of 20% in 2020.

The growing health and wellness trend, boosted by COVID-19, drives sales of 100% juice and nectars

The health and wellness trend has been strong in Sweden, and in 2020, the trend was further boosted by the outbreak of COVID-19, when health became a priority for many consumers. As such, not from concentrate 100% juice, which consists mainly of chilled juice, continued to see strong demand throughout 2020.

E-commerce drives sales as consumers seek to reduce time spent outside the home

In 2020, Proviva AB is set to take the lead of the landscape from Eckes-Granini Sverige AB, with the leader recording growth during the year, while Eckes-Granini Sverige AB records a decline. Eckes-Granini Sverige offers a wide range of brands and flavours in several juice areas, whereas Proviva focuses on nectars and juice drinks (up to 24% juice) with its Proviva brand, all of which are fortified.

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Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Sweden?
What are the major brands in Sweden?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline as consumers spend more time within the home

The growing health and wellness trend, boosted by COVID-19, drives sales of 100% juice and nectars

E-commerce drives sales as consumers seek to reduce time spent outside the home

RECOVERY AND OPPORTUNITIES

On-trade growth recovers in 2021, however, health concerns and the economic recession challenges off-trade growth

New product developments focus on added-value, despite the economic recession

The health and wellness trend, boosted by COVID-19, shapes future product developments

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Soft Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Juice in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

On-trade sales decline as consumers spend more time within the home

The growing health and wellness trend, boosted by COVID-19, drives sales of 100% juice and nectars

E-commerce drives sales as consumers seek to reduce time spent outside the home

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline as consumers spend more time within the home

The growing health and wellness trend, boosted by COVID-19, drives sales of 100% juice and nectars

E-commerce drives sales as consumers seek to reduce time spent outside the home

RECOVERY AND OPPORTUNITIES

On-trade growth recovers in 2021, however, health concerns and the economic recession challenges off-trade growth

New product developments focus on added-value, despite the economic recession

The health and wellness trend, boosted by COVID-19, shapes future product developments

CATEGORY DATA

Soft Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Sweden

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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