The juice category is expected to witness stagnant growth over the forecast period. Consumers will become more mindful of what beverages they consume with a growing number of Swedes switching away from juice drinks and juice from concentrate.
Juice shots are gaining popularity in Sweden offering a variety of healthy options such as ginger in small pack sizes of 60ml. Private labels are also joining branded offerings, such as Coop Ginger Cold Pressed Shot.
Accelerated greatly by the pandemic, e-commerce is set to experience the fastest growth in juice over the forecast period, in line with the overall development of online grocery shopping in Sweden. The largest online grocery retailers, mat.
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Understand the latest market trends and future growth opportunities for the Juice industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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