On-trade sales of juice will continue to recover over the forecast period, with volume sales expected to exceed 2019 levels by 2024. This is attributable to the loosening of pandemic restrictions which will encourage consumers to return to foodservice outlets.
Health and wellness trends will drive innovation in juice over the forecast period. In view of this, key players such as Suntory PepsiCo Vietnam Beverage Co Ltd and Coca-Cola Beverages Vietnam Co Ltd are likely to introduce new fortified/functional 100% juices, such as those with enhanced immunity boosting properties , along with variants offering other health benefits.
Coconut and other plant waters is expected to maintain its robust growth trend over the forecast period, driven by the immaturity of the category and its trajectory from a low base, alongside growing health and wellness trends. Coconut and other plant waters are believed to be particularly good for health and wellbeing, with coconut water believed to contain various nutrients and vitamins, including antioxidant properties.
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Understand the latest market trends and future growth opportunities for the Juice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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